Full rebranding from scratch, new website and promo campaign for credit financial broker in 7 months
Background: The company has been on the market since 2013. For the first 5 years of successful work the reputation of the reliable partner in the field of financial and credit consulting was earned. However, against the backdrop of a fast-growing market and a huge number of proposals it has become much more difficult to convey the benefits and values of the brand because by 2018 the visual appearance of the company, created in a short time, became obsolete and required a complete rethink. How the old website looked like before we started cooperation
Goals & Objectives: To do a total re-branding of the company and present it in a completely new state for new and existing customers and partners.
The new logo and corporate identity of the company — changes affected absolutely all visual media, only the brand name remained the same
Design development and production support of all printing, advertising and souvenir products. Copyright supervision
Developing a brand new website from scratch on a modern, fast, reliable and user-friendly content management platform
Visual modernization of the social media community in vk.com
Development, launch and support of 6 promo pages for key strategic directions of the company
Research and segmentation of the target audience
Setting up, launching and supporting contextual advertising campaigns for each activity
SEO-optimization and website promotion in the main search engines
Development of own CRM system beta version, optimized due to the Customer's business processes
A new promo-website and advertisement campaign set up for the official representative of the RESO Insurance company in 3 weeks
Background: RESO-Insurance is one of the largest insurance companies operating in Russia. Our customer opened opened an official representative office in St. Petersburg and has an urgent need to declare run it in the local market as soon as possible with a limited budget.
Goals & Objectives: Having strictly limited project resources we were expected to create a full-fledged representation on the Internet and ensure a stable flow of incoming leads with the help of Internet advertising.
Promo-page development — 10 days
Target audience research and segmentation — 3 days
Setting up and running targeted contextual Internet advertising — 7 days
KPI metrics were met after 3 weeks — the price of the application became less than €3.5
Existing brand adaption to a new direction and bringing the offer to the market through the channels of Internet communications
Background: After a year of successful cooperation for the direction of "credit broker, loans secured" the Customer decided to diversify the business and take a niche of consulting services in the local real estate market.
Goals & Objectives: Our task was to adapt the brand for a new direction and pack the offer and present it to the market in a test mode with a minimum budget and in a short time.
Adaptation of existing brand: logo and media
Design and development of the promo page
Filling with content and offers from developers
Research and segmentation of target audience
Development and launch of targeted advertising campaign